Surf, Sun, and Scenic Adventures in Northern Luzon!
Nestled along the western coast of Northern Luzon, La Union is renowned as the Surfing Capital of the North and one of the Philippines' top travel destinations. While best known for its consistent waves and vibrant surf culture, La Union offers much more than just beachside adventures. With stunning coastlines, scenic waterfalls, historic landmarks, and a thriving food scene, the province blends outdoor exploration, cultural heritage, and laid-back coastal charm.
San Juan, the heart of La Union’s surf scene, attracts both beginners and seasoned surfers eager to ride its famous swells. Beyond the waves, visitors can explore Tangadan Falls, centuries-old churches, and remnants of Spanish colonial watchtowers. Food enthusiasts will enjoy Ilocano delicacies, fresh seafood, and the province’s flourishing café culture, making it a favorite destination for both adventure and relaxation.
Unlike more commercialized beach destinations, it retains its rustic charm and easygoing atmosphere, making it an ideal escape for surfers, nature lovers, history buffs, and foodies. This blog explores the best of La Union—from its top attractions and hidden gems to its must-try food and essential travel tips to help you plan the perfect getaway.
History
La Union’s history is rooted in indigenous heritage, colonial influences, and its transformation into a tourism hub. Before the arrival of the Spanish, the area was home to Ilocano, Pangasinense, and Igorot communities, who thrived on fishing, farming, and trade with nearby provinces and Chinese merchants. These early settlers lived along the coastal and mountainous regions, maintaining a lifestyle connected to both land and sea.
In 1850, the Spanish colonial government officially established La Union as a province, merging territories from Ilocos Sur, Pangasinan, and the Cordilleras. This consolidation strengthened Spanish rule in Northern Luzon, expanded Christian missionary efforts, and boosted coastal trade. Remnants of this era include centuries-old churches and stone watchtowers, built to defend coastal towns from Moro raids.
During the American colonial period (1898–1946), La Union saw infrastructure improvements, including roads, bridges, and schools, spurring economic growth. World War II brought devastation when Japanese forces occupied the province, using it as a military base. In 1945, La Union became a battleground as Filipino and American troops fought for liberation.
After the war, La Union focused on agriculture and fishing, later becoming a center for grape farming and tobacco production. By the 1980s and 1990s, its surf-friendly coastline in San Juan gained international attention, attracting surfers from around the world. Today, La Union is celebrated not just for its waves but also for its rich heritage, eco-tourism, and dynamic food scene, solidifying its place as a top destination in Northern Luzon.
Geography
La Union is a coastal province in Ilocos Region (Region I), Northern Luzon, bordered by Ilocos Sur to the north, Pangasinan to the south, and Benguet to the east. Facing the South China Sea, La Union’s stunning coastline makes it a prime destination for beach lovers and surfers. Its strategic location also serves as the gateway to the Ilocos Region, attracting travelers heading north.
The province features a diverse landscape, blending coastal towns, fertile farmlands, and mountainous terrain. Along its western coastline, sandy beaches and rocky shores define key seaside towns like San Juan, Bauang, and Luna. Inland, La Union transitions into rolling hills and highland areas, particularly in Bacnotan, Bagulin, and Santol, where visitors can explore lush forests, rivers, and hidden waterfalls. These varied landscapes make La Union a haven for water-based activities and eco-tourism.
La Union experiences a tropical monsoon climate, with two distinct seasons:
Dry Season (November–May): Best for surfing, island hopping, and beach activities.
Rainy Season (June–October): Offers fewer crowds, though occasional typhoons and rough seas may affect travel plans.
Despite seasonal shifts, La Union remains a year-round destination, thanks to its consistent surf breaks, warm weather, and diverse natural landscapes.
Top Attractions and Activities
La Union is a diverse travel destination, offering a mix of surf-friendly beaches, breathtaking waterfalls, historical sites, and outdoor adventures.
Beaches and Surfing Spots
San Juan Beach
The heart of La Union’s surf scene, attracting beginners and seasoned surfers with its consistent waves and vibrant beach town atmosphere. Lined with surf schools, beachfront cafés, and lively resorts, this is the best spot for riding waves, meeting fellow travelers, or enjoying a laid-back coastal vibe.
Best for: Surfing, beachfront dining, nightlife.
Best time to visit: November to March for peak surfing season.
Bauang Beach
For travelers looking for calmer waters and a relaxing atmosphere, Bauang Beach is a great alternative to San Juan. Known for its golden sand and gentle waves, this beach is perfect for families, sunbathers, and swimmers. Several resorts and restaurants along the coast offer fresh seafood and water activities like jet skiing and kayaking.
Best time to visit: December to May for the best weather.
Darigayos Beach
Located in the town of Bacnotan, Darigayos Beach is an off-the-beaten-path destination featuring white sand, crystal-clear waters, and stunning rock formations. This tranquil spot is ideal for those seeking solitude away from the usual tourist crowds.
Best time to visit: Year-round, but best during the dry season.
Waterfalls and Nature Adventures
Tangadan Falls
Nestled in San Gabriel, Tangadan Falls is the most popular waterfall in La Union, featuring a majestic cascade surrounded by lush greenery. To reach the falls, visitors must trek through scenic trails and river crossings, making the journey an adventure. Once there, travelers can enjoy cliff jumping, swimming, or simply relaxing in the cool waters.
How to get there: A 30-minute hike from the jump-off point in San Gabriel.
Occalong Falls
Located in Luna, Occalong Falls is a less-crowded alternative to Tangadan Falls. Its tranquil atmosphere and refreshing natural pools make it an excellent spot for those who prefer a more peaceful, off-the-beaten-path experience.
How to get there: A short trek from Luna town proper.
Immuki Island
Located in Balaoan, is a hidden lagoon surrounded by mangroves and rock formations. The crystal-clear waters make it perfect for snorkeling, wading, and cliff diving. The island remains a peaceful and unspoiled spot, ideal for travelers looking to escape the crowds.
How to get there: A 15-minute boat ride from Balaoan town proper or a short walk at low tide.
Historical and Cultural Sites
Pindangan Ruins
The Pindangan Ruins are the remnants of a Spanish-era church built in 1764, once an important religious site in San Fernando. Overgrown with vines and moss, these ruins provide a picturesque backdrop for history enthusiasts and photographers.
How to get there: A short ride from San Fernando city center.
Baluarte Watchtower
Located in Luna, the Baluarte Watchtower is a centuries-old stone tower built during the Spanish colonial period to guard against pirate invasions. Though partially damaged by earthquakes and typhoons, it remains a significant historical landmark by the sea.
How to get there: A tricycle ride from Luna town proper.
Ma-Cho Temple
Perched on a hill in San Fernando, the Ma-Cho Temple is a beautiful Taoist temple dedicated to Mazu, the Chinese goddess of the sea. Featuring intricate carvings, dragon sculptures, and panoramic ocean views, the temple is a peaceful and cultural destination.
How to get there: Easily accessible from San Fernando town proper.
Century-Old Churches
La Union is home to some of the oldest churches in the Ilocos Region, reflecting its rich colonial history and strong Catholic traditions.
Namacpacan Church (Luna) – Known for the miraculous image of Our Lady of Namacpacan.
St. William the Hermit Cathedral (San Fernando) – The largest and most prominent church in La Union.
St. Catherine of Alexandria Parish (Aringay) – A historic church with Spanish-era architecture.
Adventure Activities in La Union
Surfing in San Juan
San Juan is a world-class surfing destination, offering waves for all skill levels. Whether you're a beginner looking for surf lessons or an experienced surfer chasing the perfect break, San Juan is the place to be.
Best time to visit: November to March (Peak surfing season).
Canyoneering at Tangadan Falls
For those looking for an adrenaline-pumping adventure, canyoneering at Tangadan Falls involves hiking, river trekking, and cliff jumping. The journey to the falls is as exciting as the destination itself.
How to get there: A guided tour is recommended for safety.
Hiking the Arosip Ecotrail
The Arosip Ecotrail in Bacnotan offers a scenic trek through mountains, rivers, and waterfalls. It’s a great off-the-beaten-path destination for those looking to experience La Union’s natural landscapes beyond its beaches.
Best time to visit: December to April, when the weather is dry.
From surfing in San Juan and exploring waterfalls to discovering historical sites and hiking through lush trails, La Union is a versatile travel destination. Whether you're an adventure seeker, a history enthusiast, or a foodie, this province offers something for every traveler.
Food and Dining Options
The food scene is a blend of traditional Ilocano flavors, fresh seafood, and trendy surf-town cafés, making it a must-visit destination for food lovers. Whether you’re craving crispy bagnet, comforting Ilocano dishes, or artisanal coffee, the province offers a variety of dining experiences that cater to all tastes.
Must-Try Local Dishes
Bagnet – La Union’s version of the famous Ilocano deep-fried pork belly, known for its crispy skin and tender meat, usually served with vinegar or bagoong (fermented shrimp paste).
Pinakbet – A traditional Ilocano vegetable dish cooked with eggplant, ampalaya (bitter melon), squash, okra, and shrimp paste, offering a balance of savory and slightly bitter flavors.
Halo-Halo de Iloko – A colorful take on the classic Filipino halo-halo, featuring a mix of local ingredients like pastillas, yema, and ube, making it one of La Union’s most sought-after desserts.
Fresh Seafood in Bauang – The coastal town of Bauang is famous for its grilled fish, shrimp, squid, and crabs, often served with garlic rice and spicy vinegar.
Best Restaurants and Cafés
El Union Coffee – One of La Union’s most famous cafés, offering strong cold brew coffee, homemade horchata, and their legendary grilled cheese sandwich, making it a favorite among surfers and digital nomads.
Clean Beach Coffee – A surfside café known for its organic, sustainably sourced coffee and smoothie bowls, providing a relaxing beachfront experience.
Halo-Halo de Iloko Balay – A local institution in San Fernando, this restaurant is best known for its halo-halo and Ilocano comfort food, served in a rustic, art-filled setting.
Sunset Bay Beach Restaurant – Located in a beachfront resort in San Fernando, this restaurant offers a mix of Western and Filipino dishes, with fresh seafood and stunning sunset views.
From street food stalls to surf town cafés, La Union’s food culture is an essential part of the travel experience, giving visitors a taste of Ilocano tradition and modern flavors by the beach.
Accommodations
A wide range of accommodations, from luxury beachfront resorts to budget-friendly hostels, catering to surfers, families, and backpackers. Whether you're looking for a secluded retreat, a stylish surf stays, or a social hostel, there's an option to suit every traveler's preference.
Luxury and Beachfront Resorts
Thunderbird Resorts – Poro Point – A Mediterranean-inspired resort in San Fernando featuring stunning ocean views, a golf course, an infinity pool, and a casino. It offers a more exclusive escape compared to the surf-heavy areas of La Union.
Aureo La Union – A modern beachfront resort with private villas, multiple pools, and a serene atmosphere, perfect for families and honeymooners looking for a relaxing seaside getaway.
Kahuna Beach Resort – A Balinese-style resort located right in the heart of San Juan’s surf town, offering ocean-view villas, a beachfront bar, and surf-friendly accommodations.
Mid-Range and Surf Resorts
Flotsam and Jetsam – A bohemian-style surf hostel known for its artistic atmosphere, social events, and vibrant beachfront setting, attracting both surfers and creatives.
The Escape San Juan – A minimalist boutique resort with cozy, beachfront rooms, offering a peaceful retreat for those who want to experience La Union’s surf culture in a relaxed setting.
Awesome Hotel – A modern beachfront hotel in San Juan, providing spacious rooms, an infinity pool, and a full-service restaurant, making it a great option for families and casual travelers.
Budget Inns and Hostels
Hostel de Katipunan – A budget-friendly hostel in San Juan, offering affordable dorm-style and private rooms, perfect for backpackers looking to meet fellow travelers.
Charlie’s Hangar Surf Hostel – A unique aviation-themed hostel with bunk beds, private rooms, and a relaxed surf atmosphere, making it a fun and affordable choice for those who want to stay close to the action.
The diverse accommodations cater to all types of travelers, from luxury seekers and adventure enthusiasts to budget travelers looking for a social vibe. Whether you're surfing in San Juan, exploring historical sites in Luna, or relaxing by the coast in San Fernando, there's an ideal place to stay for every kind of traveler.
How to Get to La Union
La Union is easily accessible from Metro Manila and nearby provinces, making it a convenient getaway for surfers, beach lovers, and adventure seekers. Travelers can choose between bus, private car, or air travel to reach the province.
By Bus (Most Affordable and Convenient Option)
Several bus companies operate daily trips from Manila to San Fernando or San Juan, La Union, with travel times ranging from 4.5 to 6 hours depending on traffic.
Major Bus Companies Serving La Union:
Partas Bus (Cubao, Pasay, PITX to San Fernando or San Juan)
Viron Transit (Manila to San Fernando)
Dominion Bus Lines (Manila to Laoag, passing through La Union)
Genesis Transport (Manila to San Fernando)
Estimated Fare: PHP 500–800 (air-conditioned bus).
By Private Car (Fastest and Most Flexible Option)
For those traveling in groups or seeking flexibility, driving to La Union is a great option. The best route is via:
North Luzon Expressway (NLEX) → Subic-Clark-Tarlac Expressway (SCTEX) → Tarlac-Pangasinan-La Union Expressway (TPLEX) → Exit at Pozorrubio, Pangasinan and follow signs to La Union.
Estimated Travel Time: 3.5 to 5 hours from Manila, depending on traffic.
By Air (Limited Availability)
La Union does not have a commercial airport, but travelers can fly to Clark International Airport (CRK) in Pampanga and take a bus or private car to La Union (3 to 4 hours).
Getting Around La Union
Once in La Union, visitors can explore the province using:
Tricycles – Best for short distances within towns (PHP 20–50 per ride).
Jeepneys and Buses – Budget-friendly for inter-town travel.
Motorbike or Car Rentals – Available in San Juan for independent exploration.
La Union’s accessibility and multiple transport options make it an ideal weekend or extended getaway for both local and international travelers.
Best Time to Visit
La Union is a year-round destination, but the best time to visit depends on your preferred activities.
Dry Season (November to May) – Best for Surfing, Beach Activities, and Sightseeing
November to March is the peak surfing season, with strong North Swell waves in San Juan Beach, attracting both beginners and professional surfers.
March to May offers calm seas and warm temperatures, making it the best time for beach outings, island hopping, and visiting waterfalls.
Ideal for: Surfing, beach hopping, waterfall trekking, and sightseeing.
Rainy Season (June to October) – Fewer Crowds, but Unpredictable Weather
July to October brings the South Swell, providing occasional good waves for experienced surfers.
This season offers fewer tourists, making accommodations more affordable, but heavy rains and typhoons may affect travel plans.
Ideal for: Budget travelers and off-season surfers.
Festival Season – Best for Cultural Experiences
La Union Surfing Break (October) – A three-day surf and beach festival in San Juan featuring competitions, concerts, and parties.
Sillag Festival (April, San Fernando) – A celebration of La Union’s coastal heritage, with parades, light shows, and cultural performances.
For ideal weather and activities, the dry season (November to May) is the best time to visit, but festival season in October and April offers a unique glimpse into La Union’s vibrant culture.
Hidden Gems in La Union
Beyond the popular surf beaches and tourist hotspots, La Union has lesser-known destinations that offer a quieter, more immersive experience.
Sapilang Falls
For those seeking an off-the-grid nature adventure, Sapilang Falls in Bacnotan features three cascading levels of fresh spring water, surrounded by lush forests. The hike to the falls is relatively easy, making it a great spot for a peaceful swim and a picnic away from the crowds.
Paratong Beach
Unlike La Union’s golden-sand beaches, Paratong Beach in Bangar is a black-sand coastline with striking rock formations. The untouched beauty of this beach makes it a perfect spot for photography, quiet walks, and sunset watching.
Tuddingan Falls –
Nestled in the forests of Naguilian, Tuddingan Falls is a small but picturesque waterfall with a natural swimming pool. Its serene environment and easy accessibility make it an excellent alternative to the more touristy waterfalls.
Taboc Bay Mangrove Forest
Located near San Juan, the Taboc Bay Mangrove Forest is a protected coastal ecosystem where visitors can explore the mangroves by kayak. It’s a great place to spot migratory birds, learn about marine conservation, and enjoy a peaceful escape from the surf scene.
Kilometro 18 View Deck
Located along the Naguilian-Baguio Road, Kilometro 18 View Deck offers breathtaking panoramic views of La Union’s rolling hills, forests, and coastline. It’s a perfect stop for road trippers and photography enthusiasts.
Bacsil Ridge
For history buffs, Bacsil Ridge in San Fernando is a significant World War II battle site where Filipino and American forces fought against the Japanese. Today, it offers a peaceful trekking spot with historical markers and scenic views.
For those looking to venture beyond the usual tourist spots, La Union offers a rich mix of nature, history, and secluded coastal escapes.
Things to Know Before You Go
Before traveling to La Union, it's important to be prepared for transportation, accommodations, and local conditions to ensure a smooth and enjoyable experience. Here are some essential travel tips:
Bring Cash
While San Fernando and San Juan have ATMs and banks, remote towns may not have easy access to cash withdrawal services. Many small eateries, homestays, and local shops only accept cash, so it’s best to withdraw money before heading to more secluded areas.
Tip: Bring enough cash for transportation, meals, and activities, especially if exploring off-the-beaten-path destinations.
Mobile Signal and Wi-Fi Can Be Weak
Mobile network coverage in La Union is generally reliable in San Juan and San Fernando, but weaker in mountainous and remote areas. Many hostels and cafés offer Wi-Fi, but speeds can vary.
Book Early for Peak Season
From November to March (surf season) and March to May (summer season), La Union’s accommodations fill up quickly. Popular beachfront resorts and hostels in San Juan can be fully booked weeks in advance.
Tip: Reserve your stay at least a month ahead if traveling during peak season or festival weekends.
Respect Local Culture and Eco-Friendly Practices
La Union has a strong surf and eco-tourism community that values sustainability and cultural preservation.
Do’s:
Dispose of waste properly and avoid single-use plastics.
Support local businesses by dining at small eateries and buying handmade products.
Dress modestly when visiting churches and cultural sites.
Don’ts:
Avoid stepping on coral reefs when snorkeling or diving.
Do not litter on beaches, trails, or waterfalls.
Final Thoughts on Travel Tips for La Union
Being well-prepared will help you make the most of your trip. Whether you’re surfing, hiking, or simply relaxing by the beach, knowing these key travel tips will ensure a smooth and enjoyable adventure in La Union.
Takeaway
La Union is a dynamic destination that seamlessly blends adventure, relaxation, and cultural heritage. Whether you’re riding the waves in San Juan, trekking to waterfalls, exploring centuries-old churches, or indulging in Ilocano cuisine, the province offers an unforgettable experience for every kind of traveler.
Unlike the more commercialized beach destinations in the Philippines, La Union retains its laid-back coastal charm while providing a variety of activities, from surfing and hiking to food tripping and cultural sightseeing. The combination of stunning landscapes, rich history, and a vibrant surf-town atmosphere makes it one of the top travel destinations in Northern Luzon.
With its consistent waves, breathtaking scenery, and warm local hospitality, La Union is a place that draws visitors back time and time again. Plan your trip now and discover why this province remains a favorite escape for surfers, adventure seekers, and beach lovers alike.
beach and surf destination in Northern Luzon
Paradise to visit
One of the best getaway destinations from nearby provinces.
There's so many beautiful hidden place to visit in La Union
La Union known as the "Surfing Capital of the Philippines" due to consistent waves and ideal surfing conditions.